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Project Brief :

I love this TVC for so many reasons. I had the chance to write the script in collaboration with the Director Jeremiah, building a crescendo where the Brand Ambassador Vannda explains what people think his life is, and what it is really. “People say I am lucky, I tell them I work hard” with a final on his advice in life such as “do all things with kindness”.

This is such a great illustration of the Greatness platform that Hanuman Beers are having, greatness doesn’t come easy and you need to recognize it when you see or reach it.

What I love also is the fact that it doesn’t;t look like a beer ad, it is much more creative and emotional. No spin of the beer in the bottle, no slow-mo on the foam etc. What a better way to create a connection than to illustrate the mission of a Brand with the first artist in the country?

Another great thing, is that some of the footage are “real”, we shot the bar scene in the backstage of the concert, the concert arrival is really happening (was shot at a concert in Phnom Penh), the couple drinking was shot during the concert also, the scene with his mother comes from another concert, so a lot of these footages are really real, and to me it is cherry on the cake!

Enjoy watching!