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This is an interesting story, that began while I was working at Atafoto agency, we won a pitch from Nutella France to create custom stickers for the Nutella jar.
We created a website to customize the jar with your name, which led to a printing service that print and deliver the custom sticker to apply on the jar.

A few months after, I am hired by Ferrero France, and we launch phase 2 of this campaign with Providence (Havas), by creating a new website where consumers can create any message and share it as a digital asset. After a big bad buzz at the launch (some people hacked the code of the website and shared the words we did black listed, so we did a v2 based on a white list) the campaign reached the consumers that created millions of digital version.

We supported the campaign on TV, and digital with specific key messages created with the website.