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When you realize that your product is not visible enough, there are some quick wins that you can do.

In a market like Cambodia, shelving is chaos.

Supermarkets are still a very small part of the business, which means that “drink shops” are the go-to place to buy beer. But drink shops in the kingdom are not “shops” they look more like a kind of an organized mess, warehouse style, mostly packed with products.

This means that your carton can be up, down, on the side, or the other side, depending on the way he lands…

So we decided to revamp the designs of all our ranges, in order to have better branding visibility in shops.