Portfolio

Project Brief :

Fitne is a Thai tea brand that help you with weight loss. With a small budget that didn’t allow to shoot videos or photos to create web series or health coach live.
I had to find a way to produce better content within the budget.
I came with two ideas, Women are Heroes, short video format based on footages available in image banks, to highlight the women that changed the world, locally and internationally.
The second concept is a comic strip, based on the cliche of young women’s everyday life, using as main character a drawing of the talent that was in the TVC of the brand.

The comic strip went viral a few times, giving us an organic reach 10x bigger than the fan base.