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You all know that meme, Thanks God It’s Friday, a call to action to party after a week of hard work.
At Hanuman, we tweaked it a bit, no need to thanks god, when your god is Hanuman.
So we created a campaign called Thanks Hanuman It is Friday, “THIF”, to highlight our corporate offer.
We partnered with Pizza Company which offered us visibility with Standees in more than 30 outlets and post sharing on their social media.

The campaign was in two phases:
In phase 1
we shot and broadcast a teaser-reveal mechanic, a digital tvc about the offer.

In phase 2
we offered our followers, the option to win with Hanuman Beverages in partnership with Pizza Company, a THIF party at their office. All they had to do was to take a picture with as many colleagues as possible and get as many like as possible by posting the photo in the comment of our post.
All these drop off were shot in video and broadcast on our social media.

We had 90 companies that got involved, and raised a lot of awareness on the availability of a specific offer to companies for their New Year party, staff party or whatever celebration they can have.
We reached millions of people and did 2M views on the main video with an engagement rate of 17%
Of course, KOL support and TikTokers amplification were part of the plan.