2008, Nike is starting to play with influence marketing, at that time we talk only about bloggers. I am the head of content for Blogrider, an influence marketing agency. Nike ask us to support a campaign they have in different countries called “I run NAME OF THE CITY“.
For them we selected top 20 influencers in their category and invited them for a night run, with a Nike Coach.
Of course they had a pair of Nike Runnung shoes in the package.
We ended up having more than 20 articles (total 72), about the before, during and after, and sharing the amazing experience they had, we reached millions of readers (2.4M) and reinforce the relationship between Nike France and the top bloggers.
PROJECT INFO:
Category : Influence Marketing
Date : 02 October, 2008
Client : Nike
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