Portfolio

Project Brief :

Working at Ferrero we had to come up with a new content strategy under the claim “How far can you go for a Bueno”. With the agency, we selected two campaigns, Impossible Buenos and Don’t touch my Bueno.

Impossible Buenos, we created social media posts inviting our customers to some absurd challenge to win a Bueno, like “Take a picture of you at the beginning of a rainbow”.

For Don’t touch my Bueno, we cooperated with an IoT company and created a drone with a pinch to steal the Buenos. We created a story of a crazy scientist who created this drone, did some videos with Studio Bagel, social media posts, and had a high engagement. We finally did a contest to make win the drone.